Dec 07, 2025  
2025-2026 Undergraduate Academic Catalog 
    
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2025-2026 Undergraduate Academic Catalog
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BMKT 3413 - Online Marketing

3 credits

A course presenting the principles and practices of marketing goods and services in an online environment. Students learn how to create, maintain, and evaluate customer relationships in an online market space.
Prerequisite: HCDE 3533 - Web Design and Layout  


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