COMM 3013 - Public Relations Principles

3 credits

This course surveys the basic concepts and principles of public relations. The study of this field in American society encompasses research, persuasion, public opinion, communication and public relations theories, and ethics. Through class discussion and case studies focusing on both actual and simulated situations, students gain insight into the field through preparation of public relation campaigns, media-relations scenarios, and consumer relation problems.
Prerequisite: COMM 1003 - Introduction to Human Communication Concurrent: COMM 1003 - Introduction to Human Communication