Oct 01, 2020  
2019-2020 Undergraduate Academic Catalog 
    
2019-2020 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Music Industry Business, BA


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College Business
Academic Award Bachelor of Arts
Credits Required 125 semester credits
Faculty Lead Teresa Gillespie
CIP Code 50.1003

The major in Music Industry Business is designed to prepare individuals to perform managerial functions in the public and private sectors. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.

Graduates with a degree in Music Industry Business are able to:

  1. Apply business concepts and theories to solve business challenges.
  2. Write a realistic entrepreneurial business plan.
  3. Evaluate ethical dilemmas and other issues in business from a Christian faith perspective.
  4. Prepare a brand marketing strategy for a particular musician.
  5. Develop a career strategy in the Music Industry Business field.

Core Curriculum Requirements: 60


Humanities: 9


  • 6 credits in this area must be from Writing Practice courses* (see course descriptions  for applicability)
  • ENGL xxx3 Any Literature course 3 credits
  • HIST xxx3 Any Course in History 3 credits
  • 3 additional credits selected from the following 3 credits
    Art (ARTE), Bible (BIBL), Drama (DRAM), English (ENGL), History (HIST), Language (LANG), Music (MUSI), or Theology (THEO)

Social Sciences: 9


  • 6 credits in this area must be from Writing Practice courses* (see course descriptions  for applicability)
  • Select a minimum of two disciplines from the following:
    Business Administration (BUSM), Communication (except COMM 1213), Economics, Education (EDUC), Geography (GEOG), Health & Fitness (PEDU), Management (BMGT), Marketing (BMKT), Philosophy (PHIL), Political Science (PSCI), Psychology (PSYC), or Sociology/Anthropology (SOCI)

Science and Mathematics: 7


  • MATH xxxx - College-level Mathematics 3 credits
  • SCIE xxxx - Science course with Lab 4 credits

Formation and Calling: 6


Core Electives: 8


Any college-level courses

Pre-Major Requirements: 6


Pre-Major requirements may be applied to the Core Curriculum requirements or General Electives

Social Sciences


Science and Mathematics


Major Requirements: 57


General Electives: 2-8


Any college-level courses

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