BMGT 3323 - Artist and Brand Management

3 credits

[Meets the Core Curriculum Writing Practice Requirement] This course explores the role of the manager in representing the recording, touring, and brand management of a music artist. Topics include the role of the artist’s manager, the impact a manager has upon the career/brand of a music artist, and past and current management trends impacting today’s artists. (Same as MUAR 3323)

Prerequisite: BMGT/MUAR 2003 Survey of Music Business.