Feb 27, 2024  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BMGT 4333 - Strategic Planning and Managing Change

3 credits

[Meets the Core Curriculum Writing Practice Requirement] A course that discusses the knowledge and skills required to lead and implement new strategies, thought and operations processes and technologies in business and organizational environments. Students examine the means to create and sustain innovation and competitive advantage.

Prerequisite: BMKT 3303 Marketing Theory.

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