Apr 23, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BMKT 3413 - Online Marketing and Web Analytics

3 credits

[Meets the Core Curriculum Writing Practice Requirement] A course presenting the principles and practices of marketing goods and services in an online environment. Topics include current internet demographics and trends, search engine optimization (SEO), Key Performance Indicators (KPIs), and web analytics. In addition, students learn how to create, maintain, and evaluate customer relationships in an online market space.

Prerequisite: BMKT 3533 Web Design and Layout.


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