Jun 03, 2023  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BMKT 3503 - Market Research

3 credits

[Meets the Core Curriculum Writing Practice Requirement] An investigation of the components that determine the readiness of the marketplace to accept new, and/or modified services and products. Marketplace research tools, government and industry marketing resources are reviewed.

Prerequisite: BMKT 3303 Marketing Theory.

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