Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MUAR 3323 - Artist and Brand Management


3 credits

[Meets the Core Curriculum Writing Practice Requirement] This course explores the role of the manager in representing the recording, touring, and brand management of a music artist. Topics include the role of the artist’s manager, the impact a manager has upon the career/brand of a music artist, and past and current management trends impacting today’s artists. (Same as BMGT 3323)

Prerequisite: BMGT/MUAR 2003 Survey of Music Business.



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