May 26, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BA


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College Business
Academic Award Bachelor of Arts
Credits Required 125 semester credits
Faculty Lead Angela Craig
CIP Code 52.1401

The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the College of Business, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.

Graduates with a degree in Marketing are able to:

  1. Demonstrate foundational knowledge of common business principles.
  2. Articulate business concepts and theories to help solve real-world problems.
  3. Apply career readiness skills needed for the workplace. 
  4. Implement strategies for demonstrating competence as a Christian business leader. 
  5. Evaluate practices and issues in business from a Christian worldview.

Marketing Concentration

  1. Demonstrate in-depth knowledge of marketing principles.  
  2. Interpret marketing data to drive decision-making and achieve organizational goals.
  3. Develop a plan with realistic strategies to launch a career in the marketing field.

Digital Marketing Concentration

  1. Demonstrate in-depth knowledge of marketing principles.  
  2. Interpret market data to drive decision-making and achieve organizational goals. 
  3. Design unique digital marketing experiences for customers and other stakeholders. 
  4. Develop a plan with realistic strategies to launch a career in the digital marketing field.

  Professional Sales Concentration 

  1. Demonstrate in-depth knowledge of marketing principles.  
  2. Interpret marketing data to drive decision-making and achieve organizational goals.  
  3. Use relationship-based selling techniques to close sales. 
  4. Develop a plan with realistic strategies to launch a career in the sales field.  

Core Curriculum Requirements: 60


Humanities: 9


6 credits in this area must be from Writing Practice courses* (see Course Descriptions    for applicability)

  • ENGL xxx3 Any Literature course 3 credits
  • HIST   xxx3 Any Course in History 3 credits
  • 3 additional credits selected from the following 3 credits
    • Art (ARTE), Bible (BIBL), Drama (DRAM), English (ENGL), History (HIST), Language (LANG), Music (MUSI), or Theology (THEO)

Social Sciences: 9


6 credits in this area must be from Writing Practice courses* (see Course Descriptions  for applicability)

  • Select a minimum of two disciplines from the following: 9 credits
    • Business Administration (BUSM), Communication (except COMM 1213), Economics, Education (EDUC), Exercise Science (EXSC), Geography (GEOG), Information Technology (INTC), Management (BMGT), Marketing (BMKT), Philosophy (PHIL), Political Science (PSCI), Psychology (PSYC), Sociology/Anthropology (SOCI), or User Experience Design (UXDE)

Science and Mathematics: 7


  • MATH xxxx - College-level Mathematics 3 credits
  • SCIE xxxx - Science course with Lab 4 credits

Formation and Calling: 6


Professional Readiness: 2


Two Core Curriculum elective credits are required to be Career Readiness credits. These credits can be earned by taking a combination of Career Readiness Courses and introductory internship and/or job shadowing experiences. 

  • This two-credit requirement is waived for students who transfer 60 or more credits to NU
  • Students with 47-59 transfer credits are required to take one Career Readiness credit

Core Electives: 6


Select any college-level courses

Pre-Major Requirements: 6


Pre-Major requirements may be applied to the Core Curriculum requirements or General Electives

Social Sciences: 3


Science and Mathematics: 3


Major Requirements: 51


Marketing Major Course Requirements: 18


Select One Concentration: 9


General Marketing Concentration

Digital Marketing Concentration

Professional Sales Concentration

General Electives: 8-14


Any college-level courses

Total: 125 Semester Credits


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