The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the College of Business, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.

Graduates with a degree in Marketing are able to:

1. Demonstrate foundational knowledge of common business principles.
2. Articulate business concepts and theories to help solve real-world problems.
3. Apply career readiness skills needed for the workplace. 
4. Implement strategies for demonstrating competence as a Christian business leader. 
5. Evaluate practices and issues in business from a Christian worldview.

Marketing Concentration

1. Demonstrate in-depth knowledge of marketing principles.  
2. Interpret marketing data to drive decision-making and achieve organizational goals.
3. Develop a plan with realistic strategies to launch a career in the marketing field.

Digital Marketing Concentration

1. Demonstrate in-depth knowledge of marketing principles.  
2. Interpret market data to drive decision-making and achieve organizational goals. 
3. Design unique digital marketing experiences for customers and other stakeholders. 
4. Develop a plan with realistic strategies to launch a career in the digital marketing field.

  Professional Sales Concentration 

1. Demonstrate in-depth knowledge of marketing principles.  
2. Interpret marketing data to drive decision-making and achieve organizational goals.  
3. Use relationship-based selling techniques to close sales. 
4. Develop a plan with realistic strategies to launch a career in the sales field.