BMKT 4423 - Advanced Topics in Marketing

3 credits

[Meets the Core Curriculum Writing Practice Requirement] This course offers an in-depth study into current marketing trends. Topics to be discussed will include Word of Mouth (WOM), Buzz, and Viral marketing, social responsibility in marketing, the impact of technology on marketing and the impact of globalization on marketing efforts.

Prerequisite: BMKT 3303 Marketing Theory