May 05, 2024  
2020-2021 Undergraduate Academic Catalog 
    
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2020-2021 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BUSM 4583 - Managerial Marketing

3 credits

[Meets the Core Curriculum Writing Practice Requirement] An introduction to marketing concepts from a global perspective. Included is the influence of social, psychological and political factors.


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