Dec 04, 2021  
2021-2022 Undergraduate Academic Catalog 
    
2021-2022 Undergraduate Academic Catalog
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BMKT 3303 - Marketing Theory


3 credits

[Meets the Core Curriculum Writing Practice Requirement] Examination of marketing activities such as defining, locating, acquiring, moving, promoting, assessing, financing, monitoring, and selling of goods and services required or desired by society. The study of marketing provides the opportunity to assess the possibility of achieving personal goals through the field of marketing while providing needed goods and services.



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