Dec 04, 2021  
2021-2022 Undergraduate Academic Catalog 
    
2021-2022 Undergraduate Academic Catalog
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BMKT 4053 - Consumer Behavior


3 credits

[Meets the Core Curriculum Writing Practice Requirement] Examines how consumers make choices about what, how and when they buy. Special emphasis will be placed on behavioral and ethical concepts in the study of consumer behavior and the relationships of consumer behavior with marketing strategies.



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