Dec 04, 2021  
2021-2022 Undergraduate Academic Catalog 
    
2021-2022 Undergraduate Academic Catalog
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BMKT 4483 - Marketing Analytics


3 credits

[Meets the Core Curriculum Writing Practice Requirement] This course applies data science to marketing decisions. Students will study various tools for generating marketing insights. Topics include forecasting, data analytics, sales analytics, competitive analysis and ethical issues related to data analysis.



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