The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the College of Business, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.

Graduates with a degree in Marketing are able to:

1. Apply business concepts and theories to solve business challenges.
2. Write a realistic entrepreneurial business plan.
3. Explain how economic, political, legal and financial environments affect international business operations.
4. Evaluate ethical dilemmas and other issues in business from a Christian faith perspective.
5. Analyze market research data that will solve a marketing problem.
6. Prepare and deliver a professional sales presentation.
7. Develop a career strategy in the field of Marketing.