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Nov 22, 2024
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2024-2025 Undergraduate Academic Catalog
Marketing, BA
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 Return to: School of Business
| College/School |
Professional Studies, Business |
| Academic Award |
Bachelor of Arts |
| Credits Required |
122 semester credits |
| Faculty Lead |
Angela Craig |
| CIP Code |
52.1401 |
Degree Requirements
The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the School of Business, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.
Graduates with a degree in Marketing are able to:
- Demonstrate foundational knowledge of common business principles.
- Articulate business concepts and theories to help solve real-world problems.
- Apply career readiness skills needed for the workplace.
- Implement strategies for demonstrating competence as a Christian business leader.
- Evaluate practices and issues in business from a Christian worldview.
- Demonstrate in-depth knowledge of marketing principles.
- Interpret marketing data to drive decision-making and achieve organizational goals.
- Design unique digital marketing experiences for customers and other stakeholders.
- Develop a plan with realistic strategies to launch a career in the marketing field.
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Core Curriculum Requirements: 57
Written and Verbal Communications: 9
Humanities: 9
6 credits in this area must be from Writing Practice courses* (see Course Descriptions for applicability)
- ENGL xxx3 Any Literature course 3 credits
- HIST xxx3 Any Course in History 3 credits
- 3 additional credits selected from the following 3 credits
- Art (ARTE), Bible (BIBL), Drama (DRAM), English (ENGL), History (HIST), Language (LANG), Music (MUSI), or Theology (THEO)
Social Sciences: 9
6 credits in this area must be from Writing Practice courses* (see Course Descriptions for applicability)
- Select a minimum of two disciplines from the following: 9 credits
- Business Administration (BUSM), Communication (except COMM 1213), Economics, Education (EDUC), Exercise Science (EXSC), Geography (GEOG), Information Technology (INTC), Management (BMGT), Marketing (BMKT), Philosophy (PHIL), Political Science (PSCI), Psychology (PSYC), Sociology/Anthropology (SOCI), or User Experience Design (UXDE)
Science and Mathematics: 7
- MATH xxxx - College-level Mathematics 3 credits
- SCIE xxxx - Science course with Lab 4 credits
Professional Readiness: 2
Two Core Curriculum elective credits are required to be Career Readiness credits. These credits can be earned by taking a combination of Career Readiness Courses and introductory internship and/or job shadowing experiences.
- This two-credit requirement is waived for students who transfer 57 or more credits to NU
- Students with 44-56 transfer credits are required to take one Career Readiness credit
Core Electives: 6
Select any college-level courses
Pre-Major Requirements: 6
Pre-Major requirements may be applied to the Core Curriculum requirements or General Electives
Lower-Level General Business Courses: 9
Upper-Level General Business Core Courses: 24
Marketing Major Course Requirements: 18
Select One Marketing Elective:
3 credits from the following:
General Electives: 8-14
Any college-level courses
Total: 122 Semester Credits
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Return to: School of Business
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