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Nov 22, 2024
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2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]
Marketing, BA
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 Return to: Undergraduate Academic Programs
| College |
Business |
| Academic Award |
Bachelor of Arts |
| Credits Required |
125 semester credits |
| Faculty Lead |
Jeremy Chambers |
| CIP Code |
52.1401 |
The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the College of Business, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.
Graduates with a degree in Marketing are able to:
- Apply business concepts and theories to solve business challenges.
- Write a realistic entrepreneurial business plan.
- Explain how economic, political, legal and financial environments affect international business operations.
- Evaluate ethical dilemmas and other issues in business from a Christian faith perspective.
- Analyze market research data that will solve a marketing problem.
- Prepare and deliver a professional sales presentation.
- Develop a career strategy in the field of Marketing.
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Core Curriculum Requirements: 60
Written and Verbal Communications: 9
Humanities: 9
- 6 credits in this area must be from Writing Practice courses* (see Course Descriptions for applicability)
- ENGL xxx3 Any Literature course 3 credits
- HIST xxx3 Any Course in History 3 credits
- 3 additional credits selected from the following 3 credits
Art (ARTE), Bible (BIBL), Drama (DRAM), English (ENGL), History (HIST), Language (LANG), Music (MUSI), or Theology (THEO)
Social Sciences: 9
- 6 credits in this area must be from Writing Practice courses* (see Course Descriptions for applicability)
- Select a minimum of two disciplines from the following:
Business Administration (BUSM), Communication (except COMM 1213), Economics, Education (EDUC), Geography (GEOG), Health & Fitness (PEDU), Management (BMGT), Marketing (BMKT), Philosophy (PHIL), Political Science (PSCI), Psychology (PSYC), or Sociology/Anthropology (SOCI)
Science and Mathematics: 7
- MATH xxxx College-level Mathematics 3 credits
- SCIE xxxx Science course with Lab 4 credits
Core Electives: 9
Any college-level courses
Pre-Major Requirements: 9
Pre-Major requirements may be applied to the Core Curriculum requirements or General Electives
Lower-Level General Business Courses: 9
Upper-Level General Business Core Courses: 23
Marketing Major Course Requirements: 21
Select One Concentration: 9
Digital Marketing Concentration
Professional Sales Concentration
General Electives: 3-12
Any college-level courses
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Return to: Undergraduate Academic Programs
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